The Promotion Idea Of Dehumidifier

Consumer guidance

According to the current market conditions of dehumidifiers, it can be seen that the dehumidifier industry is still in the growth stage in China, and more attention should be paid to consumer guidance in terms of promotion. The factors restricting the development of dehumidifier products in China are not only limited domestic consumption, but a more important reason is that domestic consumers lack a basic understanding of dehumidifiers. Many consumers have not even heard of or seen it. This requires We pay attention to consumer guidance in the promotion of dehumidifiers. When we guide consumers, we need to base ourselves on the two basic emotional value points of consumers' concern for health and the pursuit of a higher quality of life, and strengthen consumption through various flexible methods such as public relations articles and industry expert forums. The appeal point of the author, establish a leading brand image in the minds of consumers. The brand image can also be improved through large-scale public welfare activities such as caring for the health of family members, especially the health of the elderly and children. Strengthening dehumidification through advocacy can make the elderly at home have a better living environment, avoid rheumatoid arthritis, and children at home. It has a better growth environment, and even for housewives, it can also have a cosmetic effect, avoiding high moisture in the body and auxiliary effects such as acne on the face.

Refining the selling point

When a product is born on the market, only a unique product concept and selling point can attract consumers' attention, especially in today's highly homogenous home appliance products. In other words, give the consumer a reason to buy your product instead of other people's products or your product brings him more benefits than others' products. For example, Mori well advertises that its products are environmentally friendly, calling it environmentally friendly dehumidifiers; Shangpengtang advertises that its products are moisture-resistant, calling it moisture-resistant dehumidifiers and so on. After having a main push direction, it will be packaged and promoted to consumers. The author believes that a product, especially a new product, must have a main push concept, and then the concept should be properly hyped and packaged. This concept can be generated through brainstorming by all personnel. For example, dehumidifiers can launch healthy dehumidifiers. Why is it healthy? Because the dehumidifier is not enough to dry the air humidity, it is easy to breed bacteria when the air is humid. Although it is not easy to breed bacteria after being drained, the bacteria that have grown in the early stage still exist, which requires the air to be drained to deal with these hazards. How to eliminate human healthy bacteria? We can add a disinfection device such as ultraviolet disinfection to the product, the cost is not high, but it can bring great added value to the product. In this way, health has become a concept and promotion direction of our dehumidifiers, and increased ultraviolet disinfection is another unique selling point. Of course, you can also add negative ions, computer dehumidifiers that can automatically detect indoor air humidity and turn on and off based on market research.

Promotion

The leaflet of the new product must highlight the characteristics and unique selling points of the new product. At the same time, considering that domestic consumers do not understand the dehumidifier, a separate page can be made to promote the knowledge of the dehumidifier, mainly including consumer confusion. "How to buy according to the size of the room" and "The reason why air conditioners cannot replace dehumidifiers" and other knowledge. For example, when promoting healthy dehumidifiers, you can focus on the importance of disinfection after the air is drained. Draining the indoor air is only one step closer to a healthy life. Only after sterilization and disinfection can you fully enter a healthy living environment. It is also necessary to highlight the strength of the brand and highlight the confidence to be a leading brand in the industry. The advertisment mainly plays the role of spreading the brand. It can be used in the form of advertisment and interview drafts of the boss to let people in the industry and agents know about the brand, understand the strength of the brand and its ambition to be a world-class dehumidifier, and then become interested in the brand.

Promotion planning

With the concept and selling point of the product, after making a beautiful product leaflet, the promotion of the new product is the key. The more common effective promotions in the market include free experience activities for new products, free gifts for new products, and lucky draws for new products. The author agrees with or appreciates the free experience of new products, because this method is an interactive process for consumers and manufacturers. Through the personal experience and feelings of consumers, they will remember the characteristics or concepts of the product. For example, during the rainy season in the south, a promotional activity with the theme of "Air Dehumidification General Survey, Good Health" can be carried out. During the event, a meter for detecting air humidity can be presented, and families with rheumatism and other diseases can purchase discounts (with relevant certificates), etc. Public welfare promotion activities to improve brand awareness and reputation.